Learn how to engage customers better post-click using the WhatsApp Business Platform.
Let’s face it – businesses are pouring money into marketing and ads, all in hopes of grabbing new customers and reaching bigger audiences. In fact, research shows that about 60% of B2B marketers are planning to boost their spending just to get more customer engagement. And get this—big companies are spending over $600 billion every year on ads alone. Crazy, right?
But here’s a question:
If your business spends so much on ads, how do you know you’re getting the most out of your spending?
What if your digital ads not only reached a wider audience but also captured more qualified leads, drove sales, and enhanced post-click engagement—all on a platform your customers already use? The WhatsApp Business Platform can help you achieve all of this, making it a must-have tool for your marketing strategy.
The Benefits of Using the WhatsApp Business Platform for Marketing
Many businesses already use WhatsApp for customer care, but it can be much more—a full-funnel marketing solution. Here are some of the key benefits:
- Stronger Customer Interactions: Foster more personalized conversations with your customers.
- Seamless Marketing Funnel: Guide customers from awareness to conversion using a single platform.
- Wide Reach and High Conversion: WhatsApp boasts over 2 billion users, and messages sent through the platform have higher conversion rates than SMS.
WhatsApp Can Help Engage Customers With:
- Product recommendations
- Back-in-stock alerts
- Timely offers
- Informational updates
- Customer service and support
With these capabilities, the WhatsApp Business Platform becomes a powerful marketing tool that helps you connect with customers and drive business outcomes across the funnel.
What Are Click to WhatsApp Ads?
Click to WhatsApp Ads are a smart, easy way to get more out of your marketing investment. When a user clicks on your ad, they are directed to WhatsApp, where they can start a conversation with your business. This creates a direct and engaging customer experience.
Click to WhatsApp ads are a type of digital advertising that allows businesses to leverage the reach of platforms like Facebook and Instagram to initiate conversations with potential customers on WhatsApp. Instead of a standard click-through to a website, these ads feature a “Chat Now” call-to-action button that seamlessly redirects users to a WhatsApp chat with the business.
Learn more about creating ads that click to WhatsApp.
How Ads That Click to WhatsApp Drive Marketing Outcomes:
- Target Audiences: Reach audiences using Ads Manager based on location, age, gender, or even lookalike audiences.
- Engage: Use engaging ad formats like carousel, video, images, or Instagram Stories to capture attention.
- Optimize: Optimize ad delivery for more conversations via WhatsApp using click objectives.
Ads that click to WhatsApp can help you:
- Reach new audiences
- Drive more traffic to your WhatsApp channel
- Capture more qualified leads
- Increase sales and return on ad spend (ROAS)
How to Use Ads That Click to WhatsApp Throughout the Customer Journey
When you use ads that click to WhatsApp, you can engage with potential customers across the entire marketing funnel—from discovery to loyalty. Here’s how:
Drive Discovery and Demand:
Use ads across platforms like Facebook and Instagram to drive awareness and attract potential customers.
Engage:
Once they click, guide them into a conversation on WhatsApp, where you can offer personalized product recommendations or answer questions.
Develop Conversations:
With user-initiated conversations, control the target audience and steer the conversation toward conversion.
Other Ways to Drive WhatsApp Conversations:
- Website contact forms
- Web page icons
- QR codes on product packaging
- Click-to-chat links on social media pages
By incorporating ads that click to WhatsApp into your overall marketing strategy, you create more personalized and meaningful interactions with customers, increasing the likelihood of sales.
The Power of WhatsApp Messaging
WhatsApp messages outperform SMS in conversion rates, making it an effective tool for businesses to use in nurturing leads and building customer loyalty. Once a user engages with your business through WhatsApp, you can send personalized offers, product updates, and timely reminders.
Measure Results Beyond the Conversation
Using the WhatsApp Business Platform, you can track and measure the success of your ad campaigns, ensuring that you’re continuously optimizing your approach. This includes:
- Driving discovery: Increase product awareness with engaging ads.
- Optimizing delivery: Use algorithms that improve campaign performance over time.
- Expanding awareness: Reach new audiences and create a broader presence for your WhatsApp channel.
How Click to WhatsApp Ads Work: A Step-by-Step Guide
- Ad Creation and Targeting
- Businesses use Ads Manager to design engaging ads promoting products or services.
- Ads can be displayed in various formats such as carousels, videos, images, and Instagram Stories.
- Targeting options include age, region, language, and interests to reach the desired audience.
- Ad Placement
- Ads are placed across Meta technologies, including Facebook and Instagram.
- Ad placements include the Facebook Feed, Facebook Marketplace, and Instagram Feed.
- Call to Action (CTA)
- Ads feature a prominent “Chat now” CTA button.
- Clicking the CTA button redirects the user to initiate a chat with the business on WhatsApp.
- Initial Engagement
- Upon starting the WhatsApp chat, the user receives an automated greeting message.
- The message often requests the user to opt-in for promotional messages.
- Opting in allows businesses to send personalized offers and relevant updates.
- Personalized Conversation
- Once opted in, users engage in live, personalized conversations with the business.
- Conversations can include product-related questions, receiving recommendations, and getting instant support.
- Lead Nurturing and Sales Conversion
- Businesses nurture leads using media-rich messages, special offers, and product recommendations.
- Personalized interactions help guide customers through the sales funnel, increasing the chances of conversion.
- Post-Purchase Engagement
- After purchase, businesses send order confirmations, thank-you messages, and satisfaction surveys.
- Ongoing re-engagement through back-in-stock alerts, discounts, and new product notifications keeps customers interested.
- Customer Loyalty Building
- Through continuous, personalized communication, businesses build trust and foster long-term relationships.
- WhatsApp provides a direct line for customers to reach out whenever needed, enhancing customer satisfaction and loyalty.
Real-World Examples of Ads That Click to WhatsApp
Let’s take a look at how some businesses are using ads that click to WhatsApp to drive better marketing outcomes.
1. Hyundai Motor Brasil
- Problem: Hyundai Brasil wanted to raise awareness about its new HB20 model without being overly intrusive with marketing efforts.
- Solution: Hyundai integrated WhatsApp into their campaign across Facebook and Instagram. When users clicked on the ads, they were directed to a WhatsApp conversation, where they could ask questions about the new HB20 model.
- Benefits:
- Reached 3.9 million people on Facebook and Instagram.
- Started over 15,000 WhatsApp conversations in 2020.
2. Bank Mandiri
- Problem: Bank Mandiri needed to re-engage existing customers and boost credit card sales.
- Solution: The bank integrated WhatsApp into its credit card application process, sending push notifications via WhatsApp to help customers complete transactions and verify applications.
- Benefits:
- 42% increase in net margin interest income.
- 56% more credit card applicants responded to verification requests.
3. Stone (Brazilian Financial Tech Company)
- Problem: Stone wanted to differentiate itself from competitors and improve engagement with small business owners.
- Solution: Stone ran ads that directed people to WhatsApp conversations. Through WhatsApp, they helped customers choose the best products for their businesses.
- Benefits:
- 5x lower cost per acquisition compared to other online campaigns.
- Over 6,000 WhatsApp conversations started within two months.
How Can Your Business Use Click to WhatsApp Ads?
Let’s dive into some practical examples of how ads that click to WhatsApp can work for your business.
Example 1: E-commerce Business
- Challenge: You want to use Instagram ads to increase sales and bring new customers to your online store.
- Solution: Use ads that click to WhatsApp, where users can engage directly with your business. Greet them with an automated message asking for opt-in to receive a personalized offer for their first purchase. After they check out, follow up with a thank-you message and ask how they’re enjoying the product. Re-engage later with similar product recommendations.
Example 2: Lead Generation
- Challenge: You’re running digital ads but not seeing enough conversions post-click.
- Solution: Create a campaign with ads that click to WhatsApp. After engaging prospects with personalized messages, follow up with product inquiries and special offers to move them down the funnel. Send satisfaction surveys post-purchase to foster loyalty.
Sanoflow: Keeping All Your Ads and Chats in One Place
Handling chats from different platforms like WhatsApp, Facebook, and Instagram can get confusing. But with Sanoflow, you can easily manage everything in one app. Sanoflow pulls all your messages and ad interactions from these platforms into a single Omnichannel Inbox. This means you won’t miss any important conversations, and you can reply to customers quickly and easily, all from one place.
